NEXUS 30 / PERSPECTIVE
WHAT WE DO
ENVISION
BUILD
LAUNCH
OPTIMIZE
REPOSITION
SCALE
Development & MARKET STRATEGY
Align development vision, product, pricing, membership economics and ownership objectives around a clear market opportunity.
GO-TO-MARKET
Translate the development vision into positioning, pricing and launch strategies designed to create demand from the outset.
COMMERCIAL SYSTEMS
Build the sales and membership systems, processes and disciplines that convert demand into buyer action.
EMBEDDED STRATEGY & EXECUTION
Nexus 30 becomes an extension of the developer's leadership team - helping shape the strategy, build the commercial platform, generate and concentrate demand, bring the project to market, convert buyers, and optimize performance as the project evolves.
SELECTED EXPERIENCE
Selected development experience across Nexus 30 engagements and senior operating roles.
PRIVATE CLUB & RESIDENTIAL COMMUNITIES
THE ABACO CLUB
Great Abaco, The Bahamas
KAʻŪPŪLEHU
Kona Coast, Hawaii
CREIGHTON FARMS
Aldie, Virginia
MACDONALD HIGHLANDS
Henderson, Nevada
WILLOWBEND
Cape Cod, Massachusetts
BRANDED, RESORT & HOSPITALITY RESIDENTIAL
ASPEN SNOWMASS BASE VILLAGE
Snowmass Village, Colorado
THE COSMOPOLITAN
Las Vegas, Nevada
FOUR SEASONS OCEAN RESIDENCES
Nassau, The Bahamas
FAIRMONT TAMARACK
Tamarack, Idaho
PRIVATE CLUBS & MEMBERSHIP
THE ALPINE CLUB
Telluride, Colorado
ASPEN CLUB
Aspen, Colorado
RENAISSANCE
Boston’s North Shore, Massachusetts
MASTER-PLANNED & LIFESTYLE COMMUNITIES
CORAL MOUNTAIN
La Quinta, California
CHENOA
Roaring Fork Valley, Colorado
SOMERSETT
Reno, Nevada
MEREDITH BAY
Lake Winnipesaukee, New Hampshire
LUXURY CONDOMINIUM & URBAN RESIDENTIAL
MILL DISTRICT
Healdsburg, California
MIRA VILLA
Las Vegas, Nevada
THE OGDEN
Las Vegas, Nevada
VERGE
Las Vegas, Nevada
PRIVATE RESIDENCE CLUBS & FRACTIONAL
SNOWMASS CLUB
Snowmass Village, Colorado
SANCTUARY AT SNOWMASS CLUB
Snowmass Village, Colorado
LA SOLANA DE PUNTA MITA
Punta Mita, Mexico
PERSPECTIVE
NEXUS 30 / PERSPECTIVE
Nexus 30 is led by founder and principal Todd Grotstein, whose career has been built on both sides of the table—advising developers from the outside and holding C-suite and senior operating leadership roles within major development organizations.
Tell me what could go wrong. Where the friction is. What isn't ready. What we don't know yet. That's the most useful information. The best market strategies aren't built around perfect conditions. They're built around reality—and designed to perform in it.
HOW WE ENGAGE
01 / ASSESS
STRATEGIC INTENSIVE · 30–45 DAYS
Nexus 30 gets inside the project quickly—examining the market, product, pricing, positioning, sales and membership strategy, organization, buyer journey and performance to identify what is working, what isn’t and what should happen next.
Clear findings. Priorities. An actionable path forward.
02 / STRATEGY + OPTIMIZATION
ALONGSIDE AN ESTABLISHED ORGANIZATION
For developers with capable teams and infrastructure already in place, Nexus 30 works alongside ownership and senior leadership on the consequential decisions—product and positioning, pricing and inventory, demand generation, sales and membership strategy, buyer conversion, organizational alignment and performance.
The objective isn’t to replace the organization. It’s to make the entire system perform better.
03 / EMBED + EXECUTE
BUILDING AND DRIVING THE PLATFORM
When the infrastructure itself needs to be built or materially strengthened, Nexus 30 becomes an extension of the developer’s leadership team—helping shape the strategy, build the commercial platform, establish the systems and operating disciplines, bring the project to market and stay engaged in driving performance.
Determine what should happen. Build what’s required. Stay engaged to drive the result.
Every project is different. The level of involvement is shaped around the development, the existing organization and what the opportunity requires.
OUTCOMES